Is it time to abandon X? The platform's recent changes have sparked a mass exodus, with millions reconsidering their digital presence.

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We've all witnessed social media evolve, but X's transformation under Elon Musk is unprecedented. The new terms of service, mandating user content for AI

training and shifting dispute resolution to Texas law, have raised serious privacy and ethical concerns.

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This isn't just about terms and conditions. It's about the rise of extremist content, the departure of major brands, and the search for safer online spaces. From Best Buy to Disney, organizations are voting with their feet.

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As users, we're faced with a critical decision. Do we stay on a platform that's becoming increasingly controversial, or do we seek alternatives like Bluesky or Mastodon?

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No, your brand shouldn't go to Bluesky, or any new-ish social network, for a whole lotta reasons. The biggest being that these platforms have around 14 million monthly active users... that's 4% of Twitter’s 386 million monthly active users.

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So yeah, I'm not leaving.

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What's your take on X's changes? Are you considering leaving, or do you think the platform still holds value?